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Typography and Trademark Law in India: The Strategic Role of Stylization
Introduction In today’s commercial climate, a brand is rarely just a phonetic name, it is an entire visual get-up that speaks to the subconscious before a single word is actually processed. Typography i.e., the deliberate, often extensive arrangement, is the silent engine of this recognition. Whether it is specific letter spacing or a stylized stroke, these choices are the markers of a brand's DNA. In India, protecting these intellectual property assets requires navigating

Alisha Rastogi
Jul 3


The EU-India FTA 2026: Navigating A New Horizon for Trademarks and Brand Enforcement in India
Introduction Agreed on January 27, 2026 and being hailed as the “mother of all trade deals”, the India-EU Free Trade Agreement (“FTA” or “The Agreement”) is set to thrust India into a new trading era. Welcomed as a turning point in global trade, this deal aims to connect two of the most massive economic markets in the world. It is also likely to significantly impact intellectual property rights and laws in the regions. Without disrupting India’s existing legal framework, it i

Vrinda Sehgal
Jun 24


The Shield of Section 18: Protecting Prior Adopters from Subsequent Commercial Dominance
Introduction For commercial brands, the race to secure a trademark is fought on two distinct fronts: at the registry desk and in the marketplace. Recently, the Delhi High Court has spotlighted this delicate balance in its ruling in Parle Products Pvt. Ltd. v. The Registrar of Trademarks & Anr.[1], and has reinforced that the rights of a senior adopter or the prior filer shall triumph over the rights of a subsequent user’s market evidence. This judgment underscores that eve

Pari Malhotra
Jun 9


Invisible Use, Visible Harm: High Court Holds Platform Accountable For Trademark Keywords
INTRODUCTION For years, Indian businesses have quietly watched their competitors lift their brand names off the search results page. By bidding per click on a rival’s trademark, your own sponsored link surfaces the moment a customer types that rival’s name. The Delhi High Court’s decision in Hindware Ltd. v. Grohe India Pvt. Ltd.- confronts the practice directly. The Court held that selling a registered trademark as an advertising keyword is itself an infringing “use in adver

Niharika Puri
Jun 8


Drawing the Line at the Border: Trademark Exhaustion, Prior Use, and the Role of Intermediaries
The recent case of Products & Ideas v. Nilkamal Ltd. & Ors.[1], addresses the issues that lie at the convergence of parallel imports, territoriality, and the obligation of intermediaries in international supply chains, all of which remain central to ongoing debates in intellectual property law. Background and Facts The Appellant, Products & Ideas, in 2017, entered into an Exclusive Agency Agreement (EAA) with Stella Industrial Co. Ltd. (SIC), a Chinese entity that owned the

Vrinda Harmilapi
May 20


Beyond Design Expiry: The Survival of Shape Trademarks in Reckitt Benckiser v. Godrej
Introduction With the growth of modern marketing and branding, trademarks are no longer limited to names and logos. Today, the shape, packaging, colors, and overall appearance of a product also play an important role in helping consumers identify a brand. In the fast-moving consumer goods (FMCG) sector especially, customers often recognize products through their packaging without carefully reading the label. This has created a legal conflict between design law, which grants

Pari Malhotra
May 15


Ctrl+C Meets AI: Is Section 52 of the Copyright Act, 1957 Ready for Machine Learning?
Introduction Generative AI is a type of AI that generates content such as images, videos, texts, code, etc by analysing and learning the patterns of the existing data. While technology promises significant innovation across industries, it also raises profound legal questions such as what role does Copyright Law play with respect to Gen AI? Since, AI is using pre-existing data to generate fresh content, does it not constitute copyright infringement? Therefore, how does the exi

Soumya Juneja
May 14


INDIA: PATENTS: Working Statements (Form 27) Due by September 30, 2026
This is a regarding the statutory requirement to file Statements of Working (Form 27) in respect the Indian granted patents. In accordance with the Patents (Amendment) Rules, 2024, every patentee and licensee is now required to furnish a working report in respect of every period of three financial years. The mandatory filing window for the current three-year block has now commenced. This filing is required in either of the following situations: All patents granted on or bef

Loveleen Kaur
Apr 1


Parallel Paths of Protection: Decoding Sections 27 & 29 of the Trade Marks Act, 1999
In India, the law governing the trade marks is embodied in the Indian Trade Marks Act, 1999 (hereinafter referred to as “ the Act ”). Two of the imperative provisions for brand owners are Section 27- which deals with the common law remedy of passing off- and Section 29- which deals with statutory infringement action of trade marks that are registered. While the two concepts, infringement and passing off, may be overlapping, they both, however, serve distinct but complementar

Prabhsimran Kaur
Mar 24


Drawing the Line at Letters: The Delhi High Court on Descriptive Marks in Pharma
In the case of Alkem Laboratories Limited v. Prevego Healthcare and Research Private Limited, [1] the Delhi High Court, delivered a significant judgment on January 17, 2026, revisiting the scope of trade mark protection over common alphabetic expressions in the pharmaceutical industry. The Plaintiff, Alkem Laboratories Limited , a pharmaceutical manufacturer, claimed use of the marks and in respect of multivitamin and nutraceutical preparations since the year 1998 and 2008

Prabhsimran Kaur
Mar 11
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