INTRODUCTION   India, with a population of 1.46 billion people, as of 2025, is not only one of the largest upcoming digital markets, but is also one of the most linguistically  diverse countries. The Constitution of India recognizes 22 scheduled languages as official languages; and this reflects a plural identity rooted in regional scripts and vernacular expression.   At present, the internet adoption rate of the country is growing at 6.5% yearly increase in users. It is inte

Introduction: Intellectual Property as a Strategic Asset   In the current economic landscape, intellectual property (IP) has emerged as a significant strategic asset. Trademarks serve as a powerful commercial tool, especially for companies that have built their value on consumer trust, goodwill and brand equity. As the Indian enterprise ecosystem continues to expand through diversification and multiplication of structures, separation of the legal ownership of IP from its core

Tariffs, though primarily fiscal tools for regulating imports and safeguarding domestic industries, exert profound secondary effects on brand strategy and intellectual property management. They influence how trademarks are registered, maintained, enforced and valued across borders. A change in the tariffs may affect the following: Market Integrity:  Tariff-induced price disparities often drive counterfeiting and parallel imports, eroding brand value. Portfolio Management:  Su