Rebranding in trademark law is not a cosmetic or purely commercial exercise; rather, it is a deliberate restructuring of proprietary identity. When a company changes its corporate name or primary commercial identifier, it effectively alters the legal mechanism through which that goodwill is recognized, preserved, and enforced. High profile transformations such as Facebook’s rebranding to Meta Platforms and Twitter’s transition to X demonstrate that rebranding often accompanie

Introduction As global brands enter the Indian market, they are often reshaped by local speech patterns. While we’ve proudly built a reputation as a country rich in culture, curiosity, and an unstoppable drive to succeed, we also share certain quirks that unite us in collective amusement. One of the most endearing and consistently entertaining of these is our habit of mispronouncing brand names.   Whether it’s someone confidently calling Puma “Poo-ma” or Xiaomi as “Jao-mee”/

The assessment of deceptive similarity in trademarks generally requires a holistic examination, keeping the interdependence of factors such as identity of marks, nature of goods, fields of business, trade channels, etc. of the parties in mind. The Court in the case of  Karan Rathore v Registrar of Trade Marks [1] , examined whether an identical word mark could be registered for vehicle covers despite the existence of a prior device mark containing the same dominant element fo

INTRODUCTION With the recent buzz surrounding the Indian Hotels Company Limited’s (IHCL) registration of a sound mark for its well-known brand “Taj” , sound trademarks have yet again become a trending headline among the public. While this registration may mark a first for the Indian hospitality industry, sound trademarks themselves are far from novel. A brand is typically known by its name and logo, but to leave an impact on the consumer, a brand must also incorporate other f