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INDIA: PATENTS: Working Statements (Form 27) Due by September 30, 2026
This is a formal reminder regarding the statutory requirement to file Statements of Working (Form 27) in respect of your Indian patents. In accordance with the Patents (Amendment) Rules, 2024, every patentee and licensee is now required to furnish a working report in respect of every period of three financial years. The mandatory filing window for the current three-year block has now commenced. This filing is required in either of the following situations: All patents grant

Loveleen Kaur
13 hours ago


Drawing the Line at Letters: The Delhi High Court on Descriptive Marks in Pharma
In the case of Alkem Laboratories Limited v. Prevego Healthcare and Research Private Limited, [1] the Delhi High Court, delivered a significant judgment on January 17, 2026, revisiting the scope of trade mark protection over common alphabetic expressions in the pharmaceutical industry. The Plaintiff, Alkem Laboratories Limited , a pharmaceutical manufacturer, claimed use of the marks and in respect of multivitamin and nutraceutical preparations since the year 1998 and 2008

Prabhsimran Kaur
Mar 11


Strategic Rebranding and Trademark Protection: Safeguarding Corporate Identity
Rebranding in trademark law is not a cosmetic or purely commercial exercise; rather, it is a deliberate restructuring of proprietary identity. When a company changes its corporate name or primary commercial identifier, it effectively alters the legal mechanism through which that goodwill is recognized, preserved, and enforced. High profile transformations such as Facebook’s rebranding to Meta Platforms and Twitter’s transition to X demonstrate that rebranding often accompanie

Divanshi Gupta
Feb 28


Mispronunciation of Brand Names and Why It Matters Legally
Introduction As global brands enter the Indian market, they are often reshaped by local speech patterns. While we’ve proudly built a reputation as a country rich in culture, curiosity, and an unstoppable drive to succeed, we also share certain quirks that unite us in collective amusement. One of the most endearing and consistently entertaining of these is our habit of mispronouncing brand names. Whether it’s someone confidently calling Puma “Poo-ma” or Xiaomi as “Jao-mee”/

Pari Malhotra
Feb 25


Beyond Classification: Identity of Marks and Market Overlap
The assessment of deceptive similarity in trademarks generally requires a holistic examination, keeping the interdependence of factors such as identity of marks, nature of goods, fields of business, trade channels, etc. of the parties in mind. The Court in the case of Karan Rathore v Registrar of Trade Marks [1] , examined whether an identical word mark could be registered for vehicle covers despite the existence of a prior device mark containing the same dominant element fo

Vrinda Harmilapi
Feb 24


BRANDING BY SOUND: A COMPARATIVE STUDY OF SOUND TRADEMARK PROTECTION IN INDIA, EU, AND THE USA
INTRODUCTION With the recent buzz surrounding the Indian Hotels Company Limited’s (IHCL) registration of a sound mark for its well-known brand “Taj” , sound trademarks have yet again become a trending headline among the public. While this registration may mark a first for the Indian hospitality industry, sound trademarks themselves are far from novel. A brand is typically known by its name and logo, but to leave an impact on the consumer, a brand must also incorporate other f

Vrinda Harmilapi & Soumya Juneja
Feb 4


Blooming Confusion: Passing Off Claim Fails to Flower
In the decision of Suparshva Swabs India V. Agn International & Ors [1] , the Delhi High Court reaffirmed that in a passing off suit, the foundation lies in the recognition of a Plaintiff’s goodwill and reputation, and not merely in longevity or duration of use of a mark. FACTS AND CONTENTIONS The Plaintiff, Suparshva Swabs India, is a manufacturer of cotton buds, cotton balls, and related cosmetic, toiletry, and hygiene products. The Plaintiff holds multiple registrations

Vrinda Harmilapi
Jan 30


Transient and Contextual Distinctiveness in the Age of Viral Branding
Introduction The timeline of creation, distribution and consumption of a brand has profoundly evolved by digital transformation of markets. In an era of virality, consumer recognition is frequently generated through short but intense bursts of visibility, often fueled by the social media platforms, influencer marketing as well as algorithmic amplification instead of the traditional model of consistent and incremental use of a brand. Today, hashtags, keywords and other uncon

Alisha Rastogi
Jan 29


Dead Today, Filed Tomorrow: Understanding “Dead” Trademarks
When Reliance Industries Limited acquired Campa Cola, it did not just bring back the nostalgic beverage into the market but also revived a dead trademark. In today’s brand-driven economy, trademarks have become one of the most valuable business assets. Yet, merely registering or renewing a trademark is not enough to keep it legally “alive”. A trademark, for reasons discussed in this article, can become dead. While these terms do not appear in the Trade Marks Act, 1999, they h

Vrinda Harmilapi
Jan 29


THE FINE PRINT: HOW TRADEMARK LAW REWRITES PUBLIC HEALTH NARRATIVES
INTRODUCTION Public health and trademark law intersect in cardinal ways because both are ultimately concerned with protecting consumers, one through safeguarding health, the other through preventing confusion or deception in the marketplace. The Indian pharmaceutical market is overcrowded with various ‘sound-alike’ and ‘look-alike’ (LASA) [1] drug names. Not only do these medicines circulate freely in commerce but also co-exist with other such trademarks on the Trade Marks R

Soumya Juneja
Dec 29, 2025
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