In the recent case of Hindustan Unilever Limited v. Kwick Private Limited[1], the Delhi High Court granted an interim injunction passed against the Defendant, restraining them from running the advertisement campaign under the name of #WarOnWhatsHidden in relation to the Plaintiff’s products VIM and SURF EXCEL. The Court ordered that the Defendant’s advertisement campaign failed the test for permissible comparative advertisement as the ad was tainted with overall effect and im