Memes- from cat images to viral catchphrases, have become potent cultural and commercial assets. No longer limited to fleeting internet...

In a defining patent ruling, Zeria Pharmaceutical Co. Ltd. v. The Controller of Patents , the Hon’ble Delhi High Court reaffirmed the...

Introduction: The Silent Saboteur of Brands Imagine your favorite Indian food brand, perhaps a beloved snack, a trusted spice mix, or a...

In India, cricket is not just a sport but rather an emotion that brings people together. The thrill of watching a cricket match isn’t...

Certain sweets are popular only among a specific group of consumers, whereas others have transcended boundaries to achieve iconic brand...